Publicity for a good cause

The other day, I was watching NDTV. Normally I am not a big fan of 24/7 News channels. But while I was skimming through the channels, I came across "greenathon". For a change, this News channel for once is doing a good job for a good cause. They had collected more than 1.25 crores to light villages using solar powered lanterns. Marathon and interviews were done for the cause. They started with a target of lighting 16 villages, but they can light 41 villages with the contributions that poured during that 24 hour period. How heartening. NDTV would have craved for publicity, but it is for a good cause. Kudos to NDTV.